Toronto Jewish Film Festival Campaign 3

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Toronto Jewish Film Festival and advertising agency FCB have released this witty campaign recently.

The commercial promotes a film festival, which will premier Jewish films. However, the viewers do not have to be Jewish – everyone is allowed to come and see. The creatives therefore have made this tongue-in-cheek spot, where Canadians are caught up eating Tacos, doing yoga and driving Swedish cars, meanwhile believing that those are a proof of their cultural heritage.

Watch the video and have a good laugh.

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