OBI and advertising agency BBDO from Moscow have released this amazing video spot recently.
The video encourages to make some changes at home and not be reluctant to do it yourself. With the help from OBI, you can make your environment more pleasant to live in. The creatives have pulled off a brilliant, although really simple ad, for that matter. The spot depicts an enormous crack, which in the end appears to be not that big at all!
Watch the commercial and have a good laugh.