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ING introduced teens and parents in four major malls to their latest debit card and bank account, MONEY, through this interactive marketing campaign with a huge pay off. To capture the attention of the busy shoppers, gestural immersion, a unique body responsive technology that places consumers in an ad, allowed passers-by to see themselves in the middle of a huge pile of cash! On an adjacent photo taking station consumers made their best MONEY faces for a chance to appear on a billboard in Times Square and win awesome prizes!

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