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Chipotle and advertising agency CAA Marketing have released a video, which immediately have gone viral.

The brand is known for making some incredible videos: remember “Back to the Start”. The recent video features the Scarecrow, who becomes very upset about the world and factory farming. The beautiful cartoon video and a song by Fiona Apple raises awareness about the better world and healthier food. Chipotle has also released an app and a game, which features the Scarecrow.

Watch the spot and spread the word.

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