Schermgrootte aanpassen
Video thumbnail

The Economist Commercial Red Wires

4.21 MB Toegevoegd op 05 may 2016 1,241 keer bekeken
Embed
Voeg deze video toe aan je website!
Share on Website
Forum Promo
Hey! Wist je al dat we een Y8 forumpagina hebben?
Doe mee met andere spelers die over games praten. Bezoek het Y8 Forum

Menselijke validatie

Bedankt! Je stem is opgenomen en zal binnenkort verschijnen.
Vond je deze video leuk?
81.0%
Videobeschrijving

The Economist is launching a new UK brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker. In a move aimed at boosting the Economist’s circulation, the campaign is targeted at people who do not read the magazine but are “intellectually curious”.

The dramatic advert, “Red Wires”, features wire-walker Florent Blondeau walking through a city on a series of high wires coloured red. Each wire represent different thoughts and ideas inspired by reading The Economist. The Economist says that the “Let your mind wander” endline is “a metaphor for the inherent pleasure in connecting different ideas, and how this is reflected in the wide-range news and analysis available in a copy of The Economist”.

Reacties Spinner