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T-Mobile in the Netherlands has launched an ad campaign called ‘Rematch’. First of all, they wanted to promote the fact that the T-Mobile clients doesn’t lose their unused minutes and texts every month. They interviewed lots of people asking what they would do with the unused minutes and texts. One man named Martijn said that he would call all his old football buddies and organize a football match. Actually a rematch, of a game which happened 13 years ago when Martijn’s team won but there was nobody to see their victory. So T-Mobile gave him chance to do play the match one more time in front of big crowd.

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