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SickKids Online Commercial: Pain Squad

36.3 MB Toegevoegd op 03 may 2016 1,243 keer bekeken
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The Hospital for Sick Children (SickKids) in Toronto and creative agency Cundari made this video commercial documenting the wonderful idea.

The doctors needed a tool that would help their young cancer patients. It is really hard for these kids to stay disciplined and fight the illness. For instance, they need to make daily reports about their pain. What a struggle for a child, right? So adults had to think of something more appealing. And they did. The Pain Squad is an interactive app turning these kids into the detectives who investigate their own body and health. The reports are brought to the doctors then and they do the rest of the job.

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