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With a small budget get the most exposure for Terranova Land Rover, the only Land Rover dealer in Belo Horizonte. Show as much as possible the vehicles’ adventurous spirit. A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.
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