IQ company, responsible for the alcohol-awareness, and Forsman & Bodenfors launched a new campaign entitled „Ho do you drink?“.
The video features drunk people and how the world looks from their point of view. The view is blurred and the situation feels helpless. The man in the street is asking for help, but the passer-by is afraid of him. Being drunk in a buss feels scary. And even your dog would not get a friendly stroke. Really strong videos. They hit you with a glimpse of an unglamorized reality.
The two companies have worked together successfully a few years before. Now they collaborated to do another moving campaign.