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Apple and advertising agency TBWA\Media Arts Lab have launched a brand new campaign to promote Mac.

The video commercial features a computer genius, who saves the day. Since Apple is putting a lot of effort to promote Siri, it feels like it does not care about promoting Mac so much. The reviews for the campaign are very poor. Apple’s competitor Dell has also launched a beautiful video “Meet Annie” recently, which received a much better approval from the audience.

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